Performance Marketing Agency in Dubai That Sends Leads to WhatsApp
Webly is a performance marketing agency for businesses in Dubai and across the UAE. We run Meta, Google, TikTok and Snapchat ads built to bring inquiries, not clicks. Click-to-WhatsApp ads open a chat on your official number, each chat keeps the ad that started it, and each week, budget moves to the ads that bring paying customers.
Why do your ads bring clicks but so few customers?
A typical ad report counts reach, clicks and cost per click. It does not say how many of those people paid you.
Meanwhile, the ad sends people to a form they never finish, or to a salesperson’s phone. Someone asks the price at 10 pm and hears back the next afternoon. Nobody notes which ad they came from.
So the budget follows clicks. The ad with cheap clicks keeps running, even if it brings only questions. The ad that brought your buyers gets paused, because its clicks looked expensive.
Performance marketing should be judged by what a paying customer costs, not a click. That needs the ad, the chat and the payment in one record. We build it from our office in Sharjah for businesses in Dubai, Abu Dhabi and across the UAE.
How a click-to-WhatsApp ad becomes a paid customer
- The ad, minute 0 Someone taps your ad on Instagram, Facebook or WhatsApp Status. WhatsApp opens with a first message already written, and they send it.
- WhatsApp, the same second The chat lands on your official WhatsApp Business API number, and that first message carries the ad’s ID and headline.
- The AI agent, within seconds It replies in Gulf Arabic or English, asks your 2 or 3 qualifying questions and books the next step: see how the AI sales agent answers.
- The CRM, day 1 to day 7 The inquiry is saved with its ad and campaign, and follow-ups go out on day 1, 3 and 7 until the customer replies.
- The payment, in the chat A payment link on WhatsApp closes the sale. Once paid, the money counts toward the ad that started the chat.
- Customer: Hi, I saw your ad. How much to redo a small kitchen in JVC?
- AI agent: Hi! It depends on the size and the finishes. Roughly how many metres of cabinets, and when would you like to start?
- Customer: About 4 metres. Next month if possible
- AI agent: Thanks! Our designer can come to measure on Saturday at 10:00 or 16:00. Which suits you?
- CRM: lead saved with its ad, “Kitchens, video B”, and the visit is in the designer’s calendar
How do you know which ad brought a paying customer?
When someone writes from a click-to-WhatsApp ad, Meta sends the ad’s ID, headline and link along with that first message. The CRM saves them on the contact, so the chat, every follow-up and the payment stay tied to one ad.
Google, TikTok and Snapchat ads lead to a landing page or form with a WhatsApp button, and those inquiries keep their campaign too. The report from ad to payment is explained on our WhatsApp CRM page.
Source: Meta’s webhook reference for messages from ads, updated 16 October 2026.
What does “performance” mean, and how is the budget tested?
We judge every ad by 3 numbers, from your ad spend and your CRM:
- Cost per inquiry Spend divided by the chats and forms the ad brought.
- Cost per qualified inquiry The same, counting only people who match what you sell.
- Cost per paid customer Spend divided by the customers who paid, traced to that ad.
An ad with more expensive inquiries can still win if more of its chats end in “Paid”. That is why we do not quote a cost per lead before we start: it depends on your offer, your price, the season and the ad auction.
The budget starts from what a paying customer is worth to you and how many you can serve each month. The first weeks test several ads, audiences and languages. Then, every week, we pause the ads that bring only questions, move money to the ones that bring buyers, and add new versions.
Ads written in Gulf Arabic and English, for each platform
We write each ad in the language it runs in: Gulf Arabic that sounds like someone from here, not a translation, and plain English. Images and short videos are cut for each platform.
The ad, the chat and the follow-ups tell one story, whether it is a property launch in Dubai, a clinic’s new service or a training centre’s next intake. An Arabic ad opens an Arabic chat, and the AI agent answers in the same dialect.
What does Meta charge for chats that start from an ad?
When someone writes from a click-to-WhatsApp ad in the WhatsApp phone app and you reply within 24 hours, Meta opens a free window of up to 7 days. In it, Meta charges nothing for your marketing, utility, authentication or service messages, so early follow-ups carry no Meta message fees. Chats from WhatsApp on a computer do not open it. Other Meta rates are on our WhatsApp Business API page.
Source: Meta’s WhatsApp pricing page, updated 16 October 2026.
Campaigns judged by paying customers, live in two weeks
What you get
- Campaigns on Meta (Facebook, Instagram, WhatsApp Status), Google, TikTok and Snapchat, picked for your buyers
- Click-to-WhatsApp ads that open a chat on your official number
- Ad copy, images and short videos in Gulf Arabic and English
- Every inquiry saved with the ad that brought it, up to the payment
- Weekly tests and budget moves, and one monthly report from ad to payment
What it does not include
- Ad spend: paid to the ad platforms directly, not part of our fee
- A promised cost per lead: you see the real cost per inquiry and per paying customer
- The AI agent, the CRM and landing pages: separate pieces; tracking to the payment needs the CRM
Questions about click-to-WhatsApp ads in the UAE
What is a click-to-WhatsApp ad?
How much should a UAE business spend on ads?
How do you know which ad brought a paying customer?
Do you make the ad creatives in Arabic?
Which platforms do you run?
Is the ad spend included in your fee?
How long until we see inquiries?
Which of your ads brought a paying customer last month?
Book a free audit: we look at your current ads and show which ones bring inquiries, and which bring only clicks.
Book a Free Audit